Author: Sam Zipursky

Web 2.0 Design Principles Explained

The other day I was doing some research for a current web design project I’m working on in the floor cleaning industry and came across an interesting website – Innovatech Products. My goal was to find other websites with clear typography and a “Web 2.0” design feeling and Innovatech’s website fit the bill. After breaking down the successful design elements being used I figured I’d write a small blog post to let you know what …

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Online Marketing Lessons

Last night I was doing a small round of web research, specifically looking for businesses or consultants that offer SEO services. I came across the website ThinkBigSites.com. I thought this particular website had some valuable online marketing lessons that I could share with you. As you read this post ask yourself if you’re doing any of these on your blog or website… and especially for client projects. Using Video: As soon as you land on …

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Don’t stop finding new consulting clients

You’ve landed a few consulting clients. You’re feeling good about life and the money is starting to come in. At this point you have a few options: You sit back and enjoy the good life. You keep marketing to land new clients. You focus to work only with your current clients. You have to enjoy your life everyday – and I know that sounds cheesy, but it’s true. Life dishes out a lot of downs …

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Guest Post – Consulting using Twitter

Today’s Guest Post is by Susan Varty of Wordtree Consulting in Toronto. Susan is a writer, communications consultant and college professor. If you are in the Toronto area, you may be interested in signing up for her new 1-day course she’s offering: Hands-on Twitter course: Reaching decision-makers. Do you watch television? What channels interest you the most when you turn it on? Do you still listen to the radio? What if there was a station …

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Life of a Communications Consultant with Susan Varty

Here at the Consulting Success blog we really want to expose you to the many different areas of consulting that exist out there. Today we caught up with a friend and business connection of ours, Sue Varty, from Wordtree Consulting based out of Toronto, Canada. We asked her a few questions about the life of a Communications Consultant and this is what she said! Hey Susan, thanks for stopping by today. First off introduce yourself …

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Guest Post: Before the Thunder Rolls

Today’s guest post is written by veteran consultant, Rebel Brown of People Who Know. This is her 3rd post in an exciting series all about doing proper Market Launches. Rebel has just released her most recent Ebook called “Rolling Thunder” and it’s available for FREE download for you! Details at the end of this post, enjoy! >> Read Rebel’s full bio here For the last couple of weeks we’ve been discussing how to get the …

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Naming Tips for Branding Consulting Services

You don’t need to be a trained brand consultant to have your stuff together when it comes to putting out a cohesive and uniform business message to the world around you. Many of the readers of this blog have asked questions related to branding and marketing their consulting services. Today I thought I’d start small series of articles related to branding your business and being able to stand out in the clutter of information that …

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Consulting Skills or Twitter Skills? Make Sure You Have Both

Are you using Twitter as part of your marketing strategy for your consulting business? Well recently I’ve gotten more and more into Twitter. For a while I must admit I kind of wrote it off and asked myself things like “do I really need another social media account?” Or “Will I just end up wasting time sending out messages or tweets all day long?” Well I got over that initial skepticism and for the last …

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