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Best Consulting Clients Deserve More

Who are your best consulting clients?

It probably won’t take you very long to figure out who they are. Although I should clarify. When I say “best” I don’t mean the ‘friendliest’ or ‘nicest’ or even your ‘favorite’ clients.

By “best” I mean your most loyal and valuable.

The ones that have been with you the longest and spend the most money with you.

Now that I’ve done a better job of explaining you still know who your best clients are, right?

Okay…great. Next, how are you treating them? The same as all your other clients?

Maybe you believe all clients should be treated equally?

Well, if your best clients are getting lumped in with all your other clients it’s time to make some changes.

Your best clients should be treated differently. Why? Because it only makes sense that you spend more time, energy and money to keep the people that are paying you as happy as can be.

So what does treating them better look like?

Well, it can include things like:

  • Responding to their emails and calls more quickly
  • Making more room in your schedule to see them at their convenience
  • Going the extra mile for them, not just once or twice, but every time
  • Offering to help them in any way you can anytime the opportunity arises
  • Sending them gifts and notes of appreciation, not only on the major holidays but also at unexpected times.
  • Refer them additional business.
  • Constantly look for new opportunities to help them grow their business.

Keeping your best clients happy will help them to stay your best clients.

That’s not only good sense, it’s good business.

Have ideas you can share of how to show appreciation for your best clients? We’d love to hear about them in the comments below…


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7 thoughts on “Best Consulting Clients Deserve More

  1. Pavel says:

    Good wake up call! I also tink many consultants don't do this sufficiently. Going the extra mile is a very important point.

  2. Simone W. says:

    I like your last point about helping clients always look for new opportunities. This has helped me to continue working with my clients for over a year now.

    • Simone – that's great that you're treating your clients the way they deserve to be. Good for you!

  3. Sri Ram says:

    Thanks Micheal, I particularly liked the point on sending notes of appreciation..after all is that not the way we would want to be treated ?

  4. Beverly says:

    Superb customer service and a bit of gratis now and then. Also, teaching them ways to identify their own business needs and always leave on a positive note!

  5. Tom says:

    This is such a helpful post. I have been practicing few things out of the above mentioned, however there are other ideas too which will help me in serving to my clients at the fullest.

    All the best and thanks for the post.. :0)

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