You’re a great consultant, you’re very good at what you do, but you don’t yet have enough clients.
Does that sound familiar?
I think about all the companies out there that are selling chains, rubber bands, even plastic components. They have revenues in the millions, multiple millions, even billions of dollars.
The first thing to realize is that, as a consultant, you’re not in the business of consulting.
How is that they are able to sell so much of their product or their service and yet there are so many consultants out there right now that are struggling to land more clients?
Adopt a marketer’s mindset
The first thing to realize is that, as a consultant, you’re not in the business of consulting. You really are in the business of marketing and building relationships with buyers of your services, with your ideal clients.
That’s a really important realization for you to make, because the sooner that you recognize that, the sooner that you’ll see the importance that marketing plays in your business.
Because even if you’re very good at what you do, if you’re not marketing it, if you’re not getting clients then you don’t have the ability to actually serve those clients, to make an impact and to use your expertise as a consultant.
In looking at these typical industries, the ones that are selling rubber bands or paper plates, whatever else it might be, what separates them?
How is it they’re able just to generate so much in revenue and so many professional service providers struggle to achieve revenue themselves?
Go after greatness
If you look at it, you’ll notice that the biggest difference is that many consultants believe that just simply being good at what they know, just having skills and knowledge will be enough for their business to thrive and to prosper.
And yet, this couldn’t be further from the truth, because just being good at what you do doesn’t mean that your business will be sustainable and profitable.
What those companies do, and even what consultants that are successful do, is that they are consistently going after their ideal clients and going after more buyers.
Now the product and service that each of these different groups sells obviously is very different, but the one thing that remains the same is the critical importance of targeting your ideal clients and then having conversations with them.
The more conversations that you have, the more proposals you’ll be able to make. The more proposals that you’re able to make, the more business you’ll win.
If you’re not out there getting into as many conversations with your ideal clients as possible then you really aren’t going to reach your full potential.
These companies that sell paper plates, rubber bands, and so forth, they have people going out there that are making phone calls, attending events, doing online marketing, doing whatever is necessary to promote and to market their services and their products.
As a consultant, you likely are very good at what you do. You likely can provide significant value and results for your clients.
But if you’re not actively marketing your business, if you’re not out there getting into as many conversations with your ideal clients as possible then you really aren’t going to reach your full potential.
The sooner that you recognize that and the sooner that you start taking action on that, the sooner success will be yours.
If you’d like to create a system and process to consistently attract ideal clients go here now.