The Consulting Blog on Accelerating your Business and Success.

A Closer Look at Your Consulting Customers

The concept that 20% of the people control 80% of the wealth was expressed by Vilfredo Pareto in the early 1900’s. The 80:20 rule is worth remembering and applying to many aspects of your consulting company. You will come to realize that 20% of your clients require 80% of your time. Likewise 20% of your […]

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Consulting Business Touch Points

The connections that link your consulting business and prospective clients together are touch points. These touch points can be your web site, a web log, your telephone, cell phone, fax machine , letterhead, brochures, e-mails, written correspondence, Instant Messages and any other point of contact. Your marketing plan has shaped your external appearance. You have […]

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Selling Your Consultant Services

Large IT companies like Hewlett Packard and IBM outsource entire departments like IBM’s Global Services to business consulting services. These concepts started small and were so successful that they have become profitable arms for prestigious firms. Companies have come to realize that outsourcing a successful consultancy is a cost effective means to turn a profit. You […]

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Your USP – Unique Selling Point

Every consulting business needs a USP. It is what sets you apart from all of the other businesses in your sector out there in the marketplace. Defining Your Consulting Uniqueness Spend some time thinking about how your business is, or could be different. This could be an existing attribute, such as your own unique skills, […]

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The Consulting Business Plan

Every business, no matter the size, the development stage, or the field, should have a business plan, and developing a solid consulting business plan is no different. Often, particularly when seeking finance, potential business owners engage professionals to create a business plan that financiers will view favorably. But, at the end of the day, sitting […]

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Starting Up Your New Consulting Business

So you have decided to take the plunge and get into starting a business offering consulting services. Great stuff! But where to start? Venturing out on your own is always risky, but there are steps you can take before you make the move 100%, to make things a little easier. Establishing Your Reputation You have probably […]

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The Role of the Consultant?

While there are negative stereotypes attached to the consulting profession, it is to be noted that consultants DO add value to their client’s businesses. This is achieved through various avenues. The Consultant’s Contribution Consulting assignments, whatever their nature, invariably begin with a problem! The consultant’s client realizes that there is a need, that they lack […]

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Invest Yourself in Your Consulting Marketing Plan

So your consulting marketing plan is ready and has been skillfully crafted. The plan is a reflection on your ability to assess the marketplace, structure an attack plan and follow through with the implementation. This can be tedious work. Like many consultants, you will be wearing more than one hat at all times. In 2007, management, […]

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The Changing Face of the Consulting Field

The business consulting field has, in recent years, been doing a lot of changing. Like a snake shedding an old skin, the profession of consulting has been shucking off its negative reputation, and developing a new persona. Consultants are becoming more accountable, more involved, and more a part of their clients’ teams. An improvement in documentation […]

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Structuring Your Consulting Company

Setting up a consulting business is much like starting any company. There are administrative, structure, regulatory and legislative issues to address. One of the very first you will need to address is the structure of your business. Choosing the right form can save a lot of time and hassle down the line! Sole Proprietorship There are […]

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