Let’s talk about specialization for a moment. I did a podcast interview not too long ago with a consultant, now based in Scotland who has a wonderful specialization. There are some lessons in there that I think that all consultants, including you, can benefit from. I made this quick video to share those lessons with …
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Let’s look at how you can scale your consulting business. You’re in the position where you want to grow your consulting business. You want to create a lot more leverage. More freedom. More flexibility. So much so that your business can run to without your direct day-to-day involvement. Most consultants find they hold on to …
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Michael was recently featured on Peak Performers Podcast, which you can listen to here: How to Market Your Expertise with Michael Zipursky As a consultant, there’s a lot that you can bring to the table. You’ve worked on many different types of projects with many different types of clients. But this leads to one of the …
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Let’s talk about how marketing changes based on the current level of maturity of your consulting business. The first thing that’s really important to understand here is that it’s your marketing will change not just based on the maturity of your business, but really on the maturity of the marketing in your business. What I …
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If you’ve looked into how to start a consulting business, there’s no doubt you’ve come across countless articles or videos that make it look like a no-brainer to “get rich quick.” “Make six figures your first month!” “You don’t need any experience to be successful” There’s a lot of misinformation out there. In today’s digital …
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Michael was recently featured on The Daily Grind Podcast, which you can listen to here: The Daily Grind with Michael Zipursky One of the biggest challenges early on in my career was working in Japan. I was in my early 20s, fresh out of college, wasn’t fluent in Japanese — yet I was working and living …
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I’m excited to share the results of our 2018 Marketing Strategies for Consultants Study. Marketing is always a hot topic for consultants. Many struggle with it. Few excel in it. All must do it to attract new clients and grow their business. In this study, we polled our list of 33,000 consultants and asked them …
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Michael was recently featured on the How To Lose Money podcast, which you can listen to here: How to Lose Money by Selling a Product That Nobody Wants with Michael Zipursky Any entrepreneur who’s earned success knows that it’s not always fun and games. If you’ve read our articles or listened to our podcasts, you know that …
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It was Sunday morning. I woke up feeling less than rested. Rewind 6 hours earlier… A couple of neighbours came over to the house. I organized a Scotch night where we tasted four lovely bottles with an assortment of snacks over a few hours of conversation. Now, it was 6 am on Sunday morning. Rei, …
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Michael was recently featured on the Action Now CFO podcast, which you can listen to here: Helping Elite Consultants Achieve Success: Co-Owner of “Consulting Success” Michael Zipursky How do you pick your ideal target market? Why do you have to create content for your business and for your clients? What’s the mindset you must adopt when …
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