Michael was recently featured on Peak Performers Podcast, which you can listen to here: How to Market Your Expertise with Michael Zipursky As a consultant, there’s a lot that you can bring to the table. You’ve worked on many different types of projects with many different types of clients. But this leads to one of the most common problems among early-stage consultants: Most consultants want to be all things to all people. But when you try …
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Let’s talk about how marketing changes based on the current level of maturity of your consulting business. The first thing that’s really important to understand here is that it’s your marketing will change not just based on the maturity of your business, but really on the maturity of the marketing in your business. What I mean by that is you may be in business for 10 years already, but you’ve received all your business from …
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If you’ve looked into how to start a consulting business, there’s no doubt you’ve come across countless articles or videos that make it look like a no-brainer to “get rich quick.” “Make six figures your first month!” “You don’t need any experience to be successful” There’s a lot of misinformation out there. In today’s digital age, it’s relatively easy for anyone to write an article or record a video on starting your own consulting business. …
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Michael was recently featured on The Daily Grind Podcast, which you can listen to here: The Daily Grind with Michael Zipursky One of the biggest challenges early on in my career was working in Japan. I was in my early 20s, fresh out of college, wasn’t fluent in Japanese — yet I was working and living among this culture that was so different from my own. My goal? To work with the big companies. I wanted …
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I’m excited to share the results of our 2018 Marketing Strategies for Consultants Study. Marketing is always a hot topic for consultants. Many struggle with it. Few excel in it. All must do it to attract new clients and grow their business. In this study, we polled our list of 33,000 consultants and asked them about their marketing — and you’ll learn how you compare to other consultants when it comes to your own marketing. …
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Michael was recently featured on the How To Lose Money podcast, which you can listen to here: How to Lose Money by Selling a Product That Nobody Wants with Michael Zipursky Any entrepreneur who’s earned success knows that it’s not always fun and games. If you’ve read our articles or listened to our podcasts, you know that I’ve found tremendous success. Both in my own business and for our coaching clients. But that’s only part of the …
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It was Sunday morning. I woke up feeling less than rested. Rewind 6 hours earlier… A couple of neighbours came over to the house. I organized a Scotch night where we tasted four lovely bottles with an assortment of snacks over a few hours of conversation. Now, it was 6 am on Sunday morning. Rei, my daughter let my wife and I know that she had awoken with the typical “Momma! Dadda!” That’s a cue …
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Michael was recently featured on the Action Now CFO podcast, which you can listen to here: Helping Elite Consultants Achieve Success: Co-Owner of “Consulting Success” Michael Zipursky How do you pick your ideal target market? Why do you have to create content for your business and for your clients? What’s the mindset you must adopt when it comes to marketing your consulting business? We can overcomplicate things — but the answers are often more simple than …
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