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Bringing Consulting Ideas to Life: Book Review

Everyone comes up with new ideas. Some of us even come up with great ideas. Few of us however take those ideas and bring them to life.

I just finished reading Good Idea. Now What? How to Move Ideas to Execution by Charles T. Lee (published by Wiley & Sons).

“Chance favors the prepared mind.” – Louis Pasteur

Lee is the CEO of Ideation, a strategy and branding firm that helps companies take ideas to implementation.

My review copy is now dog eared and marked up from cover to cover.

The chapters are short. They are easy to digest and each one tackles an issue around executing ideas.

In Good Idea. Now What? Lee covers:

  • The need to have a process to bring ideas to life.
  • If you want to execute you need to stop making excuses of why you can’t get things done.
  • The importance of making sure your family life is healthy. Happy family = happy business.
  • How to deal with insecurity.
  • Why you need to be open to critics when developing your idea.
  • There isn’t one size fits all productivity system. Know yourself and create one that works for you.
  • Specialize. Get really good at one thing. Don’t worry about being a jack of all trades.
  • You can minimize your risk in bring an idea to life with a lot of research and getting feedback from others in the know.
  • Always write down your ideas.
  • Good ideas are SIMPLE.
  • Prepare for setbacks. Everyone, including you, will encounter them.

Big Name Praise

This book has received a lot of praise from the likes of Seth Godin, Soledad Obrien of CNN, Scott Harrison of Charity Water and many others.

Final Thoughts

It’s a good read. Lee shares many points that will get you to think…but I felt it lacked depth. I would have liked Lee to get more specific about systems and processes he and other successful people use to bring ideas to life.

The book is available at major bookstores including here


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