It really amazes me. In fact I’m actually quite surprised. Once you have a good logo it can be the base for your visual identity. At the amount of consulting “professionals” I deal with and come across that don’t have a nice looking and professional logo or visual identity to represent their brand. It’s not …
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It comes down to confidence. I was speaking with a new client in the advertising industry. He wants to grow his business and attract more clients. Focus on finding and getting in front of the decision maker. They are the ones that can hire you. That can write you the check. One recommendation I offered …
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Do people really know what you do? This may sound like no brainer and obvious question and answer but it’s really not, let me explain further. We recently launched a new side of the business and we now offer brand strategy and professional websites for consultants. Through this program I’m getting the chance to work …
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The whole conversation about branding is nothing new. It’s something that’s been around for a long time. Most of us will agree that a solid brand identity is something important for businesses to have, if they want to make a professional impression on their customers, employees, and basically anyone they come in contact with. Do …
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You may not be Jay-Z, Taylor Swift or Tom Hanks…but you do have a brand. According to Dan Schawbel, “each and every one of us is a brand…as a brand, we can leverage the same strategies that make these celebrities or corporate brands appeal to others. We can build brand equity just like them.” You …
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Chet Holmes in his wonderful book The Ultimate Sales Machine teaches the methods he used to grow several businesses into multi-million dollar empires. One of the most powerful concepts he shares is that of the Dream Client list. In our coaching program for consultants this is one of the strategies that we often talk about. …
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What are you known for? Can you answer this question quickly and easily? If so, congratulations – you’re one of the few. If not, don’t worry I’m going to help you figure it out. The benefits of being clear about what separates you from everyone else is that you’re able to grow faster, develop expert …
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Here are 4 of the best branding checklists we’ve found from around the web for you. One of my favorites is the Naming Guide from Igor, a branding and naming consultancy. Strategic Branding Checklist Branding Guidelines Checklist Brand Builder’s Checklist Igor Naming Guide If you have other advertising checklists, copywriting checklists, or marketing checklists you’d …
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Do you have a strategy in place that is helping you control how people are finding out about you online? When someone types your name or your consulting company’s name into Google what kind of results do they find? These are really important questions that hopefully you’re already thinking about and also acting on. If …
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You don’t need to be a trained brand consultant to have your stuff together when it comes to putting out a cohesive and uniform business message to the world around you. Many of the readers of this blog have asked questions related to branding and marketing their consulting services. Today I thought I’d start small …
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