Brand Consulting

Improving Your Consulting Brand: No More Excuses!

It really amazes me. In fact I’m actually quite surprised. Once you have a good logo it can be the base for your visual identity. At the amount of consulting “professionals” I deal with and come across that don’t have a nice looking and professional logo or visual identity to represent their brand. It’s not …


4 Branding Checklists for Consultants

Here are 4 of the best branding checklists we’ve found from around the web for you. One of my favorites is the Naming Guide from Igor, a branding and naming consultancy. Strategic Branding Checklist Branding Guidelines Checklist Brand Builder’s Checklist Igor Naming Guide If you have other advertising checklists, copywriting checklists, or marketing checklists you’d …


Naming Tips for Branding Consulting Services

You don’t need to be a trained brand consultant to have your stuff together when it comes to putting out a cohesive and uniform business message to the world around you. Many of the readers of this blog have asked questions related to branding and marketing their consulting services. Today I thought I’d start small …