It really amazes me. In fact I’m actually quite surprised. Once you have a good logo it can be the base for your visual identity. At the amount of consulting “professionals” I deal with and come across that don’t have a nice looking and professional logo or visual identity to represent their brand. It’s not …
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It comes down to confidence. I was speaking with a new client in the advertising industry. He wants to grow his business and attract more clients. Focus on finding and getting in front of the decision maker. They are the ones that can hire you. That can write you the check. One recommendation I offered …
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Do people really know what you do? This may sound like no brainer and obvious question and answer but it’s really not, let me explain further. We recently launched a new side of the business and we now offer brand strategy and professional websites for consultants (update: we’ve winded down our website services to focus …
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The whole conversation about branding is nothing new. It’s something that’s been around for a long time. Most of us will agree that a solid brand identity is something important for businesses to have, if they want to make a professional impression on their customers, employees, and basically anyone they come in contact with. Do …
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You may not be Jay-Z, Taylor Swift or Tom Hanks…but you do have a brand. According to Dan Schawbel, “each and every one of us is a brand…as a brand, we can leverage the same strategies that make these celebrities or corporate brands appeal to others. We can build brand equity just like them.” You …
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Chet Holmes in his wonderful book The Ultimate Sales Machine teaches the methods he used to grow several businesses into multi-million dollar empires. One of the most powerful concepts he shares is that of the Dream Client list. In our coaching program for consultants this is one of the strategies that we often talk about. …
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What are you known for? Can you answer this question quickly and easily? If so, congratulations – you’re one of the few. If not, don’t worry I’m going to help you figure it out. The benefits of being clear about what separates you from everyone else is that you’re able to grow faster, develop expert …
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