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Business Consulting

Marketing Mondays: The Value Bait

Sam told me a story the other day about one of his students that lives right on the waterfront. To catch crab and prawns they go to their dock each day, find some mussels that have attached themselves to the rocks and dock. They don’t eat the mussels…they crush them up, put them into a …

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Marketing Mondays: Consulting By-Products and Selling More to Your Clients

Good morning Marketing Monday peoples! Welcome back. In the creation and delivery of most products and services by-products are produced. The majority of business owners and consultants pay little attention to these. They ignore them or don’t even know they exist. The majority of business owners and consultants pay little attention to these. They ignore …

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