No, we’re not talking about jewelery links here folks, although some may argue that consultants and freelancers indeed do need those too. Today we’re talking about links on the internet, to and from websites; you know the things we all click on hundreds of times a day! You need to know about links If you …
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Most consultants have what I call ‘Build Syndrome.’ They keep busy building things for their business that deliver them little to no results. They stay home and create a new business card, brochure, website, or a fancy consultants marketing plan. It might take them days, weeks or months to get these materials done. The problem …
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Most people are scared to make a purchase. $5 or $10 isn’t a big deal, but as soon as you get over that magic threshold where the amount becomes ‘something you have to think about‘ – things change. The human mind works in strange ways. It seems even if the ROI (return on investment) is …
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Jennifer Mattern is a freelance business writer and professional blogger, as well as an e-book author and Web publisher managing approximately a dozen sites of her own. In addition to her more than ten years of freelance writing experience, she used to be an online PR and social media consultant through her own firm. Jennifer …
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Do you have a strategy in place that is helping you control how people are finding out about you online? When someone types your name or your consulting company’s name into Google what kind of results do they find? These are really important questions that hopefully you’re already thinking about and also acting on. If …
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The other day I got a bit upset with a contractor I was working with. I’ll tell you what went down and share a piece of advice that has served me well over the years. I was preparing for a monthly client strategy session and asked this contractor, we’ll call him Tom, to complete some …
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Kate is digital marketer and part-time lecturer that has been designated one of Canada’s Most Influential Women in Social Media. She is co-founder LintBucket Media, a boutique marketing agency that specializes in online marketing strategy, social media marketing, and digital content creation. Kate’s blog is at MyNameIsKate.ca and she also writes about Funky, Chic and …
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