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Design & Branding

Advertising for Consultants: Giving Your Message Meaning

It doesn’t matter if you specialize in marketing, SEO consulting, or IT, you should only advertise with purpose and a strategic plan. Generally, one-dimensional advertising is ineffective and lacks foresight by the cost-conscious consultant. One-dimensional advertising is like one roll at the crap table. Basically the advertiser is throwing a message out and hoping is takes …

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Make Your Firm Stand Out

You look at a Mercedes Emblem and you know what you are looking at and what to expect. The same can be said for the distinctive “B” utilized by the Boston Red Sox, or the Golden Arches of MacDonald’s. These symbols are more than logos. They are well conceived visual impressions that make a unique …

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