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Advertising Consulting

Advertising for Consultants: Giving Your Message Meaning

It doesn’t matter if you specialize in marketing, SEO consulting, or IT, you should only advertise with purpose and a strategic plan. Generally, one-dimensional advertising is ineffective and lacks foresight by the cost-conscious consultant. One-dimensional advertising is like one roll at the crap table. Basically the advertiser is throwing a message out and hoping is takes …

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Advertising Methods for Business Consultants

Whether you’re just starting a consulting firm, or looking for more ways to market an existing business, there are probably numerous advertising possibilities you’ve overlooked. Here are a few methods that you might want to look into and consider. Online Advertising Considering that most people turn to Google, and not the yellow pages, when looking …

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Advertising Brochure Tips for Business Development Consultants

The days when business development consultants presented prospects with a standardized corporate pamphlet or brochure are long gone. Your consultancy’s brochures not only deliver your brand but they reveal a great deal about your practice’s approach to customer service. In today’s communication environment, the old adage that one size fits all no longer applies. In …

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Make Your Firm Stand Out

You look at a Mercedes Emblem and you know what you are looking at and what to expect. The same can be said for the distinctive “B” utilized by the Boston Red Sox, or the Golden Arches of MacDonald’s. These symbols are more than logos. They are well conceived visual impressions that make a unique …

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