Speaking fees, like consulting fees, should be about the value you deliver. Some of you may think that doesn’t sound right. And I can understand that, especially considering some of the conversations I’ve had with some speakers. You should focus on the value you will provide the buyer; and not only will you get hired […]
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Many people see getting on TV as the holy grail to getting publicity. Oprah was the leader in making careers overnight. Other shows don’t necessarily have the same instant influence that Oprah had, but a four-minute segment on a major morning talk or news show can still have that magic formula effect. You would want […]
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Click to Retweet “How To Get Your Consulting Business In The Media” Most businesses reach a point where they realize they too can benefit from getting featured in the media. One problem many people find is that the word ‘publicity‘ in and of itself sounds daunting. As if only large companies can benefit from it. […]
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Wow! I just got off the phone with an employee from a bakery. For one of my businesses we decided to send a little treat in the mail to each of our customers – just an unexpected way of saying thanks. (We’re doing this for many reasons, but I’ll save that for future article). Back […]
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Not too long ago I got a call from one of the country’s largest banks. They asked if I’d give a marketing presentation to some of their business customers. A few weeks later I gave a talk to 30 business owners and about 15 of the banks staff. The presentation was one I hadn’t given […]
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Kevin Dugan is an award-winning marketing and public relations expert based in Cincinnati, Ohio. A founder of Cincinnati Social Media, a mentor to startups at The Brandery and marketing director at Empower MediaMarketing, Kevin has more than 18 years industry experience. You can find Kevin at www.kevindugan.com and on his two blogs Strategic Public Relations […]
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So you want to make more sales, do ya? You’ve selected a market to focus on – wise move. So how in the world do you get in front of the people you want to meet? Referrals are great and should be your first source. Think who you know that knows someone else and so […]
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If you’re a public relations consultant I thought you’d find an article I just came across interesting. According to Bloomberg, the country of Greece is looking for a PR firm to help protect its image and even enhance it in the media to assist with receiving much needed aid. If you haven’t been following this […]
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Sam and I keep this blog going because we’ve always wanted to share our experiences with other consultants. We remember what it was like getting started, struggling to build a business and grow it. Giving back is important to us. That’s not always the goal, sometimes we just want to rant on a topic that’s […]
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Write a short blurb, hit send and get a client. Sounds like marketing hype, right? It’s not. Here’s why: Some of my best clients came from a newsletter I used to send out. One case in particular demonstrates the power a consultant can wield with a newsletter. A true story I met this business owner, […]
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