Click to Retweet “How To Get Your Consulting Business In The Media” Most businesses reach a point where they realize they too can benefit from getting featured in the media. One problem many people find is that the word ‘publicity’ in and of itself sounds daunting. As if only large companies can benefit from it. …
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Wow! I just got off the phone with an employee from a bakery. For one of my businesses we decided to send a little treat in the mail to each of our customers – just an unexpected way of saying thanks. (We’re doing this for many reasons, but I’ll save that for future article). Back …
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Not too long ago I got a call from one of the country’s largest banks. They asked if I’d give a marketing presentation to some of their business customers. A few weeks later I gave a talk to 30 business owners and about 15 of the banks staff. The presentation was one I hadn’t given …
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If you’re a public relations consultant I thought you’d find an article I just came across interesting. According to Bloomberg, the country of Greece is looking for a PR firm to help protect its image and even enhance it in the media to assist with receiving much needed aid. If you haven’t been following this …
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Write a short blurb, hit send and get a client. Sounds like marketing hype, right? It’s not. Here’s why: Some of my best clients came from a newsletter I used to send out. One case in particular demonstrates the power a consultant can wield with a newsletter. A true story I met this business owner, …
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When a large corporation like Exxon has a sudden crisis that could threaten the future of the company, such as the Valdez oil spill, they immediately bring in the big guns – top PR consulting firms that specialize in crisis management. But what if your client or employer is a small company that can’t afford …
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Every four years it’s the event at which everyone who’s anyone in the world of the elite wants to be seen. Men in black ties and women in elegant flowing gowns drift gracefully across the dance floor to the music of a full symphony orchestra while holding the finest fluted crystal ware brimming with only …
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The PR professional has many tools in his toolbox, but most would agree that one of the most valuable public relations tools is the press kit. Somewhat elaborately designed, the press kit is a compilation of thorough background information on your client along with information and photos relating to the product or service to be …
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Critical to the success of a public relations consulting professional is media relations. Simply put, media relations can be defined as developing relationships with journalists for the purpose of furthering an organization’s message. Depending on the concept you want communicated, you first need to determine which media will be most effective. Media Types As you …
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There is a familiar story in the world of the global public relations industry that effectively illustrates the necessity of intercultural communications. There is no indication that the story is any truer than George Washington and the cherry tree, but it is widely used in marketing and public relations training. In 1962 General Motors successfully …
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