Public Relations Consulting

We’d Love Your Feedback On This

Sam and I keep this blog going because we’ve always wanted to share our experiences with other consultants. We remember what it was like getting started, struggling to build a business and grow it. Giving back is important to us. That’s not always the goal, sometimes we just want to rant on a topic that’s going through our minds. I guess you can say we have many reasons for spending hours each week to give …

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Consulting Newsletters

Write a short blurb, hit send and get a client. Sounds like marketing hype, right? It’s not. Here’s why: Some of my best clients came from a newsletter I used to send out. One case in particular demonstrates the power a consultant can wield with a newsletter. A true story I met this business owner, let’s call him Wesley, at a cafe. Just one meeting, hearing about his business and telling him a little of …

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Consulting Challenges – Be Prepared

As a consultant the day will come when you get kicked in the pants by a real consulting challenge. Not literally, of course, (at least I haven’t had that experience)…but something will happen and it will shake you up. I hope you can prove me wrong. But over the years speaking with hundreds of consultants and being one myself, chances are pretty good you too will be challenged by a big event. It may be …

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Crisis Management and Being Prepared to Respond

When a large corporation like Exxon has a sudden crisis that could threaten the future of the company, such as the Valdez oil spill, they immediately bring in the big guns – top PR consulting firms that specialize in crisis management. But what if your client or employer is a small company that can’t afford the big guns, you are not a crisis management specialist, and the CEO calls you screaming because one of his …

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Public Relations and Crisis Communication: Getting Ready for the Storm

A relatively new practice in public relations is crisis communication. Probably the most high-profile example of this is the tragic disappearance of the young high school graduate, Natalie Holloway. This young girl was celebrating her passage from childhood to adulthood with her classmates on the tropical island of Aruba when she disappeared. All of the public relations personnel in the entire country were not equipped to deal with the damage that could be done by …

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Planning a Public Relations Special Event It’s Party Time!

Every four years it’s the event at which everyone who’s anyone in the world of the elite wants to be seen. Men in black ties and women in elegant flowing gowns drift gracefully across the dance floor to the music of a full symphony orchestra while holding the finest fluted crystal ware brimming with only the best champagne. Suddenly the music stops and everyone knows it’s time. They stand in anticipation as the orchestra begins …

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Getting Your Press Release Published

What is a Press Release? Simply stated, in PR consulting the press release is a short (preferably one page) written announcement that is intended for the news media in hopes that they will write a story about your topic. When writing a press release, you must use the same five W’s that are critical to good journalism: who, when, when, where, and why. The first rule of writing a compelling press release is to think …

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The Public Relations Press Kit

The PR professional has many tools in his toolbox, but most would agree that one of the most valuable public relations tools is the press kit. Somewhat elaborately designed, the press kit is a compilation of thorough background information on your client along with information and photos relating to the product or service to be publicized. When done correctly, it gives the media representatives an appealing presentation of the information they will need for the …

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