Consultants often play the endless mind game of ‘know everything, know nothing’. They start their careers by thinking they don’t know enough to be successful. A year or two in and they think they know everything there is to know. A simple excuse is to say that it costs money and that you don’t have […]
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A consultant I work with just emailed me… She was all excited because she just wrapped up a meeting with a large ideal client. When your proposal is shared with people that haven’t been a part of your meetings and prior conversations things tend to go downhill. She forwarded over an email response she received […]
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Have you ever noticed that when you give someone advice for free they don’t take action on it? When someone pays you for that same advice they are much more likely to use what you’ve shared with them and benefit from it. Those kinds of people do exist. They just want to get what they […]
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On a call with one of my coaching students the other day I realized that one of the greatest obstacles you’ll come up against is the person you see in the mirror. That’s right, YOU! Have you ever felt the fear to pick up the phone and call a prospective client? Or how about waiting […]
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Let’s talk about investments for a minute. If I told you that I could turn every $1 you gave me into $5, how much of your money would you hand over? As much as you possibly can, right? The people that invest in themselves and their businesses almost always see significant growth and reach their […]
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Here’s a thought… You get paid for the value you produce and deliver to the market. Companies need to constantly improve their products because buyers are always looking for more value. Have you looked at yourself as a product? You should. Whether you’re actually selling a product or providing a service, YOU are a product. […]
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As you build your consulting practice you’ll constantly be looking for ways to stand out from the crowd. A powerful approach that can help you is to become a resource to your clients. To become a resource you’ll need to expand your circle of influence, education and investment in the market you want to be […]
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Today I want to encourage you not only to read my article but to ‘work’ through it. That’s right; I want you to actively participate. Not for my benefit, but for yours. If you can come up with a statement that matches both criteria there’s a good indication you’re getting close to finding what really […]
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As our survey on Marketing for Consultants revealed referrals is still the top source of new clients for most consultants. Getting consulting referrals doesn’t always happen by itself. The consultants that get the most referrals have a system and process they follow that works for them. With that said I thought I’d share a collection […]
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Interview Transcript Mike Zipursky: Hi, everyone. It’s Michael Zipursky here and I’d like to welcome you to another show. Today, we have Steve Gordon with us from Steve Gordon Marketing Florida. Steve took an engineering consulting firm from $250,000 to $3.1 million in sales in a few years. Today he works with businesses to improve […]
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