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Starting a Consulting Business

Consulting Certifications: The Uncomfortable Truth (& What To Focus On Instead)

Do consulting certifications really matter? The other day, a consultant sent me an email. They asked… “What type of consulting certification should I get to become a more successful consultant?” “You don’t need any consulting certification to be successful in this business,” I responded. I was speaking with another consultant in Australia. He told me …

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The 6 Essential Consulting Skills (Clients Want These)

Do you possess the consulting skills that make clients want to hire you? Your core expertise — like environmental or sales consulting — form the basis of your consulting business However, you’ll also need to cultivate a broad range of consulting skills. These other consulting skills complement and reinforce your core expertise while dealing with …

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Growing Your Consulting Business Using Inbound Marketing

I was having a business check-in and accountability call the other day with a client who is part of our coaching program for consultants. As we were chatting away the term “inbound marketing” came up. But remember with inbound marketing you’re mostly creating your content so it’s less expensive or even “free” The client who I’ll call …

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Improving Your Consulting Brand: No More Excuses!

It really amazes me. In fact I’m actually quite surprised. Once you have a good logo it can be the base for your visual identity. At the amount of consulting “professionals” I deal with and come across that don’t have a nice looking and professional logo or visual identity to represent their brand. It’s not …

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