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Working with Consultants

Clients Want “Out”, Not “In”

When you’re talking about what you do, or when a client wants to know how you can help them, think output, not input. Consultants often make the mistake of thinking about (and as a result talking about) what they do instead of what the end result they produce. If you want to connect with your …

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How We Can All Profit from Pain

Have you identified your ideal buyer’s true pain? Michael Bosworth, author of Solution Selling, writes that “[only] once a buyer admits pain to a seller, the real selling begins.” Your job, before you even begin marketing, is to figure out the most pressing and painful issue your ideal clients are facing. Many consultants focus on value. And …

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Tips to Deal With Consulting Clients That Resist Change

Here’s a consulting question I received as part of the “Ask Michael” series: “Hi Michael, I’m David and I provide marketing consultation services to professional photographers over at Salevoke Marketing, mostly to wedding and portrait photographers. I’ve been a long-time reader and have purchased your consulting book and I absolutely find them insightful and highly …

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