If you’re looking for new consulting clients you may not have to look as far as you think.
There are marketing opportunities all around us. Unfortunately, our heads our usually stuck in the sand and focused on the status quo.
Today, let’s explore one area that can often be a goldmine for consultants and freelancers … yet it often sits untapped.
If you’re like most consultants you have a network of contacts and other professionals you either know or often work with. These include people like designers, illustrators, print shops, programmers, copywriters, finance experts and other marketing people.
They have clients. You have clients.
They have an area of expertise … and so do you.
As long as there’s no major overlap in the services you provide…why not offer each other’s services to each other’s clients.
For example, if your friend is a designer and you’re a marketing person. Why not offer your clients design services that you know your friend can provide.
Likewise, your friend can offer marketing services to their clients.
This provides your clients and theirs with more value.
They don’t need to spend time shopping around to find other service providers. Hey, you’re making their lives easier for them!
The other benefit is financial.
Even if you’re offering design services and your friend charges $1500 for the project and service your client wants, you can either arrange with your friend to receive a percentage (let’s say 15% of the deal) for brokering the deal.
Of if you feel a higher price is justified you can charge your client a slightly higher price, let’s say $1750 and make $250 from the deal.
Again, most consultants and freelancers don’t take advantage of this opportunity. It’s ripe for the picking…so go ahead.
If you’ve made this kind of collaboration work in your business, or had trouble making it work we’d like to hear about it in the comments below…