Successful organizations have one common focus, their customers. It doesn’t matter if it’s a wholesaler, retailer, professional practice, consultancy, government agency or not-for-profit organization. Mission statements, annual reports, seminars, marketing, sales strategies, public relations, event management and speaker platforms all proclaim the importance of winning the loyalty of the customer.
If you have enjoyed any amount of success in any kind of business arena, you will know that the customer is the bottom-line to profits in a business. Every business out there wants to be successful, and wants to have lots of customers. Unfortunately the small to medium size business often lacks the expertise or financial resources that their bigger counterparts employ to engage the customer. Their larger budgets and workforce enable them to institute effective systems that are designed to stimulate the customers interests.
This opens up a wide market for becoming a business consultant. Your business experience or know-how about a specific market segment could be just what is needed at a smaller organization. The administration assistant who is brilliant at handling all the customer calls, queries and follow-ups probably has more insight into customer relations than the owner of a larger corporation.
Communication in any business is absolutely vital. Often the owner of a small business is so busy multi-tasking that they have little time to concentrate or focus their efforts on a particular aspect of the business. Consider consolidating your skills to service businesses as one of the following:
- Communications consultant
- SEO consultant
- Marketing consultant
- Strategic consultant
- IT consultant
- Security consultant
- Research and development consultant
There are a variety of business opportunities for business consultants. If you have a hobby that you are passionate about you could consider building up your portfolio based on your knowledge and expertise about that particular subject. Do your own research to determine the number of local and national companies that may have a vested interest in making use of your services. Most entrepreneurs and small business owners need help with planning, developing and maintaining their strategies and procedures.
Another field you may want to consider is the general problems that any person in business has to cope with such as stress, poor nutrition, too little time for relaxation to name but a few. There is a multitude of information available on just about any subject. A few well directed telephone calls or emails could give you a direction of the types of solutions people in business need to streamline their busy lives and help them cope with the stress of running their business successfully.
Entrepreneurs, small and mid-sized businesses are always interested in the successful growth of their business. Spend some time researching and defining new market trends and opportunities for growth and expansion. There are many people who would be more than willing to pay a business consultant for relevant information that will give them more leverage with customers and help them lauch or expand their business.