So you want a great name for your consulting business? Or maybe you’re tired of your current name and feel its time for a rebranding?
Whatever the reason, here is some food for thought when it comes to consulting business names.
One of the best ways to get great ideas for your business name is to look at portfolios of naming companies. Check out Igor International and A Hundred Monkeys. Both companies have extensive experience working on naming projects.
Study. Naming is considered part art part science by many. Both above companies provide case studies and naming guides that you can learn alot from.
There’s also a big shift in naming these days. Many new startups are coming up with wild names. Here are a few:
Those are just to name a few and in sharp contrast to names used by businesses that have been around for many years. Think, KPMG, McKinsey & Co, Deloitte, Boston Consulting Group…you get the idea.
Be sure to check out the naming companies I mentioned above. They’ll give you a great start and from there you’ll need to think about several things like:
- How you want your business to be perceived?
- Will the business only be you?
- Do you want a name that sounds established?
- Or a name that gives off energy or sounds cool?
What are some of the best consulting names you’ve heard of?