I received an email from a consultant the other day asking me what type of certification they should get to help them become a more successful consultant.
I replied, “you don’t need any certification to be successful in this business.”
Then just yesterday I spoke with another consultant in Australia that told me he was part of two different consulting associations. His business is struggling.
Let me first explain the value of a certification:
- Learn systems and processes to work with clients
- Speak with other consultants
- Gain confidence in doing consulting work if you weren’t confident already.
Here’s the problem with most certifications, they don’t help you GROW your business.
I’ve said before, as consultants, we’re not in the consulting business. We’re in the marketing business.
It doesn’t matter how many certifications or letters you have after your name. If you don’t have enough clients, you don’t have a business.
The consultant that emailed me and the other one from Australia both had spent great deal of time and money getting certifications. They believed that would allow them to be successful.
In both cases it didn’t.
Getting a certification isn’t hard.
Anyone can do it. And just like having a degree from a college or university, it’s not the paper or letters that you receive upon graduation that is valuable. It’s the routines, principles, thought process and relationships that you develop that matter.
If you want to run your own business, including a consulting business, avoid getting a certification simply for the certification.
If having that ‘piece of paper’ gives you more confidence great.
If it connects you with others and that leads to meaningful and valuable relationships – fantastic.
If you want to land more clients, increase your income and grow a sustainable consulting business, most certifications won’t help.
You need to learn the process and system to consistently attract clients and how to effectively sell consulting services (even if you don’t like the idea of selling).
For some that can sound uncomfortable and hard. But it doesn’t have to be.
It is however essential to your long-term success as a consultant.
That’s what we teach in our Clarity Coaching Program.
Again, let me be clear… any program with or without a certification CAN be valuable.
What’s important is that you get clear on the real outcome you want from it.
And I’ve personally seen MANY consultants who have certifications, yet their business is struggling.
But they don’t have to. You don’t have to. Learn a proven process grow your consulting business. If you’re a new consultant go here.
If you’re looking for customized coaching go here.