You’re good at what you do, right? I’ll take your word for it because I’m in a good mood and generally a nice guy…but why should anyone else?
Seriously. What makes you an expert?
Why should a business owner give you their money? Money they could otherwise take to the bank or use for a vacation or to buy a new car?
Either you’ve got the consulting skills or you don’t.
You’re an expert consultant
If you’ve got the game, bring it. Make sure you are clearly communicating it to your client. You can show them case studies, video testimonials, written testimonials, or put them in touch with a previous client. Those are all great ways to provide proof that you are an expert.
You’re on your way to become an expert consultant
If you’re not there yet, don’t fret. There are many ways you can demonstrate your expertise.
• Write a book.
• Give a presentation.
• Offer a free white paper.
• A valuable critique or assessment at no cost.
• Provide a guarantee that removes all the risk for your prospective clients.
Each one of these will help you on your way to establishing your authority and proving that you are the expert you say you are.
In fact, even expert consultants can and should use these 5 techniques to further promote their credibility.
From now on, don’t just say you’re an expert or a specialist. Show them you really are.
Have you used other techniques to demonstrate your authority? We want to hear about them. Share them in the comments below!