You’ve landed a few consulting clients. You’re feeling good about life and the money is starting to come in. At this point you have a few options:
- You sit back and enjoy the good life.
- You keep marketing to land new clients.
- You focus to work only with your current clients.
You have to enjoy your life everyday – and I know that sounds cheesy, but it’s true. Life dishes out a lot of downs so you better enjoy the ups as well to keep you balanced.
What you really need though is a combination of number 2 and 3.
Always Have a Plan B
Even if you have all the clients you can handle you should continue marketing your services. You don’t have to do it to the extent you did when you had no clients, but you still want more.
Here’s why: at one point, and often when you least expect it your clients will want to end the project. Sometimes this happens slowly, other times they’ll all do it at the same time, and that can put you in a challenging situation.
By lining up new prospects on an ongoing basis you mitigate this risk. It’s the smart move.
The better you treat your clients the longer they’re likely to be clients and that’s why number 2 and 3 go hand in hand. The two together set you up for smooth sailing.