We receive emails from companies and consultants that want to be listed in our site. Some offering advertising, others the promise of magically appearing on page one of Google, and others just want us to list or profile them.
Yesterday we got an email that read:
XYZ & Associates would like to be added to your list of businesses. Thank you.
That’s it. No hello or how are you? No reason why we should consider adding them to our list. They didn’t even bother to take the time to call us by name. How hard is that?
What did I do with that email?
What I do with all such messes, I clicked delete and off it went to the trash.
I’m not poking fun at the person that sent this email. I just think it’s ridiculous that someone thinks they’ll get what they want when they don’t bother to show any effort. It doesn’t even seem like they care … so then why should I?
If you want to make yourself stand out from the crowd, learn to act and communicate professionally.
Just because email, Blackberry, IPhone, Twitter and other such technologies allow us to act quickly, the quality of those actions (or communications) shouldn’t suffer. When you maintain professional communications and use these new technologies it’s powerful. Especially because most are doing it.
Do you see an opportunity here? I sure do. And I’ve been taking advantage of it for years.