When you’re starting off in the consulting business your first consulting rule and often biggest challenge is facing your fears.
No, finding clients is my biggest challenge, you say? I’ll suggest that’s not the case. You see, finding clients is easy when you’re really prepared to find them.
Most new consultants have this idea that they just need to make a website, get a business card and officially call themselves a consultants and business will flow their way. Unfortunately, that’s far from being the case.
To get your first client you’ll need to pick up the phone and start making some cold calls – that’s a big fear for some people. Or you can put together a direct mail piece and send it out or pay for an ad in a trade publication – all good stuff – but all cost real money and new consultants often are scared to spend money before they are making money.
As time goes on the fear of failure and not being able to make it can also set in. This is normal, but again you need to face your fears. Either fail fast and get on with your next business. If this is your choice then do all that you can to make sure you’ve given it a real good go – or else you’ll likely regret your decision to jump ship early.
Your best bet when these fears set in is to look them in the eye. It’s hard for sure, but face your fear once and the next time it rears its ugly head you’ll find yourself less scared to tackle it than you were initially.
If you keep knocking down your fears you’ll find yourself on the path to success. Why you ask? Because so many entry level consultants give up as these challenges pile up and they decide facing all these fears is too much for them. If you stick around and keep pushing forward, the town is yours.
Your first consulting challenge will appear if it hasn’t already. Be ready for it and take it down.