It was 7am on a wet and dark winter morning and I was walking into a local coffee shop for a meeting.
Back story: A friend of mine asked me to meet with Dennis. I was told he was a successful entrepreneur and business person. He’d spent quite a bit of time in Asia as I had.
After I told my friend I’d be happy to meet with Dennis I received a call from him. In fact, I wasn’t that happy about meeting at first. I’m always happy to meet and help people when I can, but I had a crushing schedule and just didn’t feel like having another meeting to chit chat.
Dennis told me he’d like my help and to tell me about his business plans. I gave in and told him I’d be happy to have a quick meeting.
We arranged to meet at a local coffee shop just over the bridge from my home.
I walked into the coffee shop and saw a guy with a big smile on his face. It was Dennis. Full of energy.
We had a good talk over a strong coffee. Dennis had accomplished a lot. He had worked in the Middle East, South East Asia, Japan and North America. He had a good list of clients to his name. And now back in the city Dennis was pushing hard to make this next chapter of his business a success.
We had a good talk over a strong coffee. Dennis had accomplished a lot. He had worked in the Middle East, South East Asia, Japan and North America.
He told me all about his plans. I mostly listened.
Confidence vs. Planning
Dennis was confident. Sure that he had what it took to be successful. He’d been successful before so why not now, or so he thought.
Dennis was out networking a lot. He even placed some ads to try and drum up business.
But just the other day I ran into Dennis downtown. He was packing it up. Folding his cards. He told me he wanted a full-time job. He couldn’t deal with the instability of being a consultant.
I wasn’t going to try and convince Dennis otherwise. I could see in his eyes he’d already made up his mind. But I just had to know why it didn’t work out for him…
Marketing the Problem
As he told me about the actions he took and the challenges he faced, one thing became clear. Dennis may have been skilled at what he did, but he wasn’t marketing himself and his services enough.
I know Dennis isn’t alone. Having skills to get a project done and yet lacking marketing skills to land new clients and business is one of the biggest issues consultants face.
If you’ve ever felt this way you are not alone. Marketing and selling your services is the most important part of your business.
Far too few people give enough attention and time to their own marketing. The more you put into marketing and selling, and as long as you are doing the right things, the more you will get out of it.
Are you marketing yourself and your services enough?