Guest Author: Rebel Brown
Rebel Brown is a go-to-market strategist specializing in early stage and turnaround high technology clients. I've personally helped to define, position and launch over 75 individual products and companies since I began consulting some 20 years ago.
My clients - technology vendors and venture firms - tell me they hire me for my strategic, positioning and go-to-market expertise. Some also call me a Spin Doctor.
Because of my diverse client experience, I've seen a lot. I've watched information technology reinvent itself multiple times now. I've learned a lot from both the experts and the experiences myself.
Here are some of my qualifications:
Half of my clients have been ‘start-arounds’. For the last 10 years I’ve specialized in companies with great value - who are seeking to reinvent themselves.
The rest of my clients have been pre-IPO technology vendors. I spent the first 10 years helping young companies get a foothold in the right market – where they have strong opportunity for revenue and leadership.
This is the 3rd economic up and down I’ve experienced as a consultant. I have a good handle on how to define and create actionable strategies to drive short term profitable revenue.
The bottom line is that I know how to identify and transform your differentiation - your crown jewels - into compelling, customer-centric value that sells.