This is one of the most overlooked areas for new consultants. They focus on creating a website and logo, they get business cards printed, they set up their office space and they give themselves a catchy name.
Then they go out and find clients. But there’s one big gap in this plan.
Don’t Follow My Approach
What are you going to do when you get a client? When I first got started as a consultant I just winged it. I went in and figured things out. But I don’t recommend that approach.
You don’t need to plan out a hundred page system for your clients from day one – that would surely be a waste. But you should have a written plan of how you can help the clients you get.
Keeping It Simple
This is as simple as writing out what areas you can take them through, what needs to be done in each area and what the end result will be.
Don’t fret, this can be in point form, and will not only help you better explain to potential clients what it is that you’ll do for them, it will also make your work process more efficient as you actually work on the project.
This may seem like a no brainer but you’d be surprised how many consultants have no real plan for their clients. And without a plan it’s infinitely more difficult to achieve real results.
Give it some thought and if you have questions post them here and see if others can help you get on the right track.