Consultant or otherwise all of us sometimes get stuck. We’re working hard on a project and then boom! we hit a wall and can’t get ourselves moving forward again.
No idea what to write. Not sure what the next logical step is. Unsure of how to increase the effectiveness of your consulting project. There’s no end to all the ways we get stuck.
The fact is, we all get stuck … so more importantly how do we get unstuck.
Here are 3 ways for you to remember the next time you’re feeling stuck:
1) Read Keith Yamashita and Sandra Spataro’s book “Unstuck”. I haven’t read this book but based on the reviews on Amazon and from what I’ve heard from other consultants this is a worthwhile read. In fact, I’m going to pick up a copy today and keep it on the wall of books behind me – for the next time I get stuck.
If you’re wondering why I’m recommending you to pick up a book I haven’t read I’ll tell you why. I know Keith Yamashita’s work and for the paltry $5 the book costs it’s a no brainer. It’s all about value. If I spend $30 on a book, all I need is to get one idea that will help grow my business or that of my clients and I’m a happy guy.
2) Dr. Glen Livingston suggests going against the grain. In a recent article he wrote he suggested that for those working on advertising copy they should write the exact opposite of what they usually do. In other words, make your ad copy suck and get out of your regular comfort zone. This gets the mind going in directions it is not usually used to – the result is that it opens up and allows you to think in new ways … and this leads to getting new ideas that can work.
I know that might sound a bit confusing. But what Dr. Livingston is saying is think about or do what you usually wouldn’t in that situation. That exercise will get the brain loosened up and new ideas will peek their heads up for you to take action on .
3) Get out. I’ve written about this before, but when you’re working hard on a project, the best thing you can often do is to put your work aside and go out. Take a walk, go to a cafe, exercise. Whatever it is, you want to change you environment. This usually allows your mind to relax and refocus itself. What you’ll find is that while you’re in the middle of your workout, blam! you’ll be hit by a great idea, one you hadn’t thought of before.
There you go. 3 ways to go from stuck to unstuck. Can you share any others that have worked for you?