Whatever consulting niche you choose, printed material will form a part of the plan for marketing consultant services to potential clients. Although these days, much of your marketing will probably be carried out online, either on your website, or through emails, you will still need printed material.
Here are a few hints and tips for your printed marketing materials:
- If you do not already have one, have a logo professionally designed that reflects you, your business, and your industry.
- Decide on a set of corporate colors, and maintain continuity, both of colors, and of graphic elements, including your logo, throughout.
- Include portfolio folders, brochures and company profile documents, as well as business cards and stationery in your print media budget – all of these documents are useful when meeting clients, or attending networking meetings.
- If possible, have your printed media professionally designed. It will look professional, and presentation can be everything – these are your marketing materials after all!
- Likewise, choose a printer carefully. Have a look at their previous work, to gauge their print quality, and do not let price be your only criteria – saving money is a good idea, but not at the detriment of your reputation. You could, however, request that the designer send you an editable electronic copy of documents like letterheads, that you can type directly onto, and print on a laser printer, or even send via email.
- Your company profile should include information about who you are, what your experience is, and an extract from your portfolio, at the very least. You could also include any awards you have received, or publications you have been in, as well as any other impressive information you would like your clients to know.
- If you have references from happy clients, include a “what our clients say” section in your company profile.
- Brochures can be created about specific services, for example, if you own a general financial consultancy, you could have a brochure for your tax division, one for your financial planning service and so on.
- When it comes to business cards, think a little outside the box – have your card printed on a different size card, or use a fold open card. You should definitely print information on the back of the card too, as this is valuable space, and is wasted otherwise.
- Although not strictly print media, you could also consider having lightscribe CDs or DVDs made, with your corporate information on them, and printed on a lightscribe DVD with your business card.
Unlike your consulting firm’s website, which you can update regularly, at minimal cost, your printed media will be around for a while, so spending some time on the design, content and appearance of these materials, and not skimping on the cost of high quality printing, binding or other publishing services are well worth your while.
In fact, even if you are a one-man operation, using high quality printed branding and advertising materials can create the impression of a professional, capable concern – exactly what you want to project!