Just the other day I got this in the mail…
Now, I know what Netflix is. I’ve used it. I’ve seen their commercials.
But has everyone? I’d say most certainly not.
Isn’t it a waste for Netflix to spend (presumably) tens, if not hundreds of thousands of dollars, or more on mailing out this direct mail piece…with such a lame message?
Are you forgetting to state the obvious…?
The Marketing Message
Wait a second. There isn’t a message…
All it says is “Netflix” and “1 Month FREE Trial.”
So if I don’t know what Netflix is…do I want a 1 month free trial? Probably not.
Avoiding Getting Trashed
Would I take the time to open this letter and read more…with my recycle bin within arm’s reach…highly unlikely.
All Netflix needed to do was add a headline that conveys their value proposition to the front of this mailing…and a bit of extra copy to the back.
Something as simple as “Instantly watch as many movies & TV episodes as you want!” which comes right from their website.
That would peak my interest. That would get me to open the mailing. And that my friends would make them a whole lot more money.
The Question for You
The question for you is, as you look at your website and marketing materials, are you forgetting to state the obvious?
Will prospective clients clearly understand why they should give you their attention and what makes you different than everyone else?