Let me give you an example of how this works.
You run a yoga studio (or you consult for one). You want to increase your number of customers and sales. Yet, you have a limited budget.
Here’s what you do. You know your massage therapist runs a thriving practice. You speak to him and ask him if he’d be interested in making an extra few thousand dollars without having to do pretty much anything.
You speak to him and ask him if he’d be interested in making an extra few thousand dollars without having to do pretty much anything.
How can that be?
You propose to your massage therapist that you’ll put together a letter that offers his patients a superb discount on yoga and meditation classes to help them manage stress and improve their well being.
You’ll put together the letter, the envelope and the postage. The only thing your therapist has to do is provide the mailing labels of his clients.
You’ll send them out and for every person that signs up you’ll give your therapist $100.
As a result of mailing 800 clients you get 100 people who sign up. You pay your therapist $10,000 and you’re happy because you know the lifetime value of each client is on average 4 months at $100/month = $400 value.
The host-beneficiary strategy can be applied in almost every industry.
That’s creative marketing, don’t you think?