One of the keys to successful marketing and developing a thriving consulting practice is to constantly be learning.
The best and even most experienced marketers I know don’t sit at the beach all day feeling content and comfortable with what they know…
Because “they know, they don’t know it all.”
Implementing without learning means you’ll ‘get a lot done’ – but there’s a good chance you’ll be doing the wrong ‘stuff’…
No, what they do is continue to shell out their hard earned money to continue learning.
They attend seminars, purchase books, try out new technologies, pay thousands of dollars to work with coaches and the list goes on…
The moment you stop learning is when you start your decline.
Not just mentally or physically, but also financially…
…because as your learning declines, your competition continues to learn.
Soon they’ve knocked you off your comfortable position and you’re left trying to catch up.
Learning without implementing gives you book smarts.
Implementing without learning means you’ll ‘get a lot done’ – but there’s a good chance you’ll be doing the wrong ‘stuff’ and waste a lot of money and time along the way.
Implementing as you learn on an on-going basis is an extremely powerful combination.