Want to land more clients and close more deals? Remove the risk.
Offering a guarantee shows confidence in the product or service that you provide.
The stronger your guarantee the more you eliminate the risk that your prospective client feels when deciding whether to work with you or not.
Scared that people might actually take you up on your guarantee?
- Fewer people than you imagine will actually ask for a refund, or whatever it is that you’re offering in your guarantee. Especially if you’re any good at what you’re offering (and I’m sure you are), you’ll find very few people will.
- If you’re not confident enough in what you’re offering to reverse the risk and provide a guarantee to your clients, maybe you should rethink the business you’re in.
Make your guarantee specific. Communicate your confidence in it. Watch your sales grow.
Risk breeds hesitation.
Hesitation creates procrastination.
None of those make you money.
Removing the risk does.