Magical Monday! Grab your cup of coffee, glass of wine or whatever suits you best…
One powerful way to do this is through answering other people’s questions.
And doing it for free!
“What? Michael, you’ve always been against doing free work…” you say. Well, right you are my friend. In most cases I am. But as part of your total marketing strategy answering people’s questions can be well worth your time.
Social media provides many ways for business owners and consultants to ‘get out there’ and demonstrate their expertise.
Let me explain…
Have you ever heard of Gary V? That’s Gary Vay Ner Chuck! You know, the Crush It Man? Well, Gary is a marketing thought leader…and he built his Wine Library TV website (which in turn helped sell millions of dollars of wine at his family’s store) through making a name for himself by answering people’s questions and commenting.
Garry hit the wine forums and all the websites he could. He answered people’s questions and commented in a detailed and thoughtful way.
Guess what happened? People started noticing this guy. They saw that he knew his sh*t and they wanted to know more about it.
He was establishing his credibility.
Becoming an authority.
Making a name for himself.
Not selling wine? No worries. You can make this work for your business too.
People started noticing this guy. They saw that he knew his sh*t and they wanted to know more about it.
For example, jump onto LinkedIn and either join an appropriate group (check out Consulting Success’s group) and have a look at the LinkedIn in Answers area of the website. There you can engage with other professionals and start making a name for yourself.
A few guidelines:
Don’t be salesy – Don’t just jump into a conversation to promote something.
The more value you provide the more you’ll get noticed.
Add your name, company name and/or website address at the bottom of each reply. That way people can start to see your name.
You can do this on forums, LinkedIn, blogs and other websites. It’s good for marketing, branding, credibility building and it offers some SEO benefits.
Go and answer.