The consulting podcast that dives deep into growing a highly profitable and successful consulting business. Popular podcasts include:
It’s not about how much money you make. It’s about how much you keep, what you do with that, and how it impacts your life, your freedom, your flexibility, your family, your community, and so forth. This is what profitability consulting is all about according to Thor Conklin, founder and CEO of Peak Performance Group. Sometimes it’s as simple as shifting around the mindset from the tactical side to executive coaching and trying to figure …
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When you’re selling yourself, a project, or a technology, at least from a technical perspective, firms want to find a technical implementer that can talk the tech talk but even more importantly be able to relate to those that write the checks. That’s what Scott Eastin, owner of Eastin IT Security, would say is his big advantage. Scott can do the technical work, but more importantly, he can get up in front of people, tell …
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When people think of innovation, they’re often looking externally at products and services, but there’s so much innovation that can happen within companies. Oftentimes we create systems that we think have one outcome, but they can often have another or implications that we haven’t seen. Workplace anthropologist and lead inventor Erin Hersey talks about her work as an innovation consultant. Erin goes into organizations and help companies understand their employees. She says the outcome of …
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To productize consulting services and build a sellable company, the ultimate challenge is to try to find something that you offer which is truly unique to what you do. It’s very likely that if you canvas your customers, there is one or two things that you do better than anybody else. The raw material is going to be customer insight. Bestselling author and founder of five companies John Warrillow says they spend a lot of …
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Recent buyer research proves that buyers respond much more to people who engage with them as leaders versus stereotypical sellers. Sales and leadership expert Deb Calvert thinks people should abandon those old stereotypical ways of selling that make them feel icky or pushy because that’s not selling; that’s manipulating and forcing. Manipulation not helpful to guide people to the place they want to go. Deb says effective selling is all about understanding the buyers’ needs …
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If you’re going to be successful in business, you have to be a salesperson. King of Sales Jeffrey Gitomer gives an account of his journey from selling Encyclopedia Britannica to consulting to writing and to creating a sales training empire. Jeffrey says consulting is a very easy way to begin to make money, but a very difficult way to continue to make money. He decided to stop and dabbled into writing because it’s been said …
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Maybe it’s time to reconsider your marketing approach, particularly in your path to becoming a 7-figure consultant. While some people invest a lot of time into creating content or figuring out how to do advertising or speaking or going to a lot of trade shows, Barc Holmes of Coral Mountain Consulting has found an approach that works well for him. He is a master of not only building and nurturing, but strengthening relationships. Using his …
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The people that I see that struggle the most are those that say to themselves, “I want to see greater success. I want to see a greater result in my life and my business,” but yet, they’re not prepared to change anything that they’re currently doing. They’re just trying to do more of the same stuff. If the same stuff isn’t getting you to where you want to go, then doing more of it is not going …
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