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PPC & Conversion Checklists for Consultants

By Michael Zipursky

We’ve put together another round of marketing checklists for consultants. Today we have compiled for you some of the top PPC (Pay-per-click) and Conversion checklists from around the web.

The Conversion Marketing Scorecard

PPC Marketing Checklist

PPC Advertisers Checklist

Never Get Bored With My PPC Tasks Checklist

Pre 2010 Pay Per Click Advertising (PPC) Checklist

11 thoughts on “PPC & Conversion Checklists for Consultants

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  7. Amazing consultants list of marketing guys, Just vote up 🙂

  8. dean jackson says:

    Here’s a tip, especially for local businesses – it’s called day parting. As in, you schedule your ads only to appear during business hours of the day. If you follow customer trends in clicks and conversions by the hour of the day, you’ll notice the peak hours. You can bully out your competitors on bids by focusing on certain times of the day. Make sure you are constantly optimizing based on these trends. You don’t want to miss your customers, but if you’re on a tighter budget, just wait for ‘the right moment’ of the day and bust out the cannons to hit your prospects when they want you most. I have it all managed for me, so no sweat. Simon can set you up to get managed if you’re interested, just call him at 302-401-4478.

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