As a professional practicing search engine optimization consulting, one of the keys to your success is to have a thorough understanding of how to go about finding, and then selecting the proper keywords that you want to target and then eventually get ranked for in the search engines.
When it comes to keywords, it’s actually possible to make it to page one of the search engine results for any keyword you choose. But before you jump for joy, call your wife, and crack the champagne you need to remember something -Some keywords are going to be a LOT harder to rank for then others.
If you have time, money, knowledge, and lots of patience you can get to page one of Google’s results for terms like “business”, “credit cards”, or even “shopping”, but in reality most of our consulting clients don’t. So how do we get a new website to start ranking well in the search engines then? This is where you, the keyword knowledgeable SEO consultant steps in.
You see for every main keyword like “marketing” there will be thousands more related phrases that include that main keyword. In the SEO consulting world these related phrases are known as long tail keywords. If we stick with our example keyword “marketing” some related long tail keywords might be “Marketing in China”, “Internet Marketing Firms”, “Marketing Consultants”, etc, etc. Can you think of any others?
By now I’m hoping that you’re starting to understand that there are literally thousands of keyword variations for each main keyword. The good thing about this for you and your search engine consulting clients is that it’s much easier to get listed on page one of search engines if you build your SEO campaign around these long tails.
Ok this is all swell and dandy but how do you generate a list of long tail keywords? Well lucky for all you internet consultants out there our good friend Google offers a free browser based keyword tool that does it all for you.
All you have to do is go to the Google keyword tool, enter your main keyword like “marketing”, select the region you want statistics for, and then press submit. Presto! Google will return a nice long list of long tail keywords related to whatever you typed in.
If you want to take it a step further and generate even more long tails for your keyword master list then take one of the more popular phrases that it returned, for example “marketing firms” and then put that back into the keyword tool. Can you see the power in this?
So there you have it. If you want to do well in search engine optimization consulting you’re going to need to understand keyword research. Being able to generate a solid list of keywords is key – you now should understand how to. Next time I’ll talk about how to do a competitive analysis and then decide what keywords are worth going after in order to see search engine results.