Social Media Do’s and Don’ts for Freelancers and Consultants

Today’s author, Jacquie McCarnan is a professional Internet Marketer and Social Media Manager. By providing clients with valuable content and strategic Social Media Campaigns, Jacquie has been responsible for increasing all sorts of businesses including real estate, financial planning, law, product sales and more. For more information on Jacquie check out her website at www.socialmedia-canada.com

There are many people on the internet who will sell you a bill of goods that sound far too good to be true. And guess what? Most often, it is too good to be true.

The notion of making millions online in 5 minutes is definitely tempting. It is certainly designed to get your attention too. The people that write copy like that have done their research. They know that there is a psychological trigger that will cause you to click their link. That trigger may be greed, desperation, ambition. Regardless of your own personal reasons for clicking the link, you have to, somewhere in your subconscious, know that when it sounds too good to be true, it is.

Recently though, internet marketers have started to change their stripes. There is a growing trend toward authenticity on the net. Maybe it’s because those of us who believe that it’s possible to make a living online without lying to others have learned how to leverage Social Media to get our message out there.

Don’t get me wrong, we still use many of those psychological triggers to “hook” you but we include information about just what it will take to get you to a point where you can make real money working from home.

To that end, there are a few things you should know before you embark on your journey.

There is some widely adhered to etiquette around building a Social Media campaign and failure to embrace it could be detrimental to your business. Think about it this way, if you’re building “social” media you want people to like you and your brand. You don’t want them to slag you and tell others to do so as well. So, keeping etiquette in mind while creating your campaign is pretty important if you want to be successful.

When you’re filling in information on Social Media sites like Twitter, Facebook and Linkedin you need to be authentic. People can spot a fake from miles away. Use your own name and photo or your business name and your photo. They want to know who you are and why they should get involved with your venture. Show them. You can always change your settings after if you find that you’re getting spammed or solicited because of information you included on the site.

Since you’re primary goal should be to build your list and get people to sign up to receive your feeds, you should have an auto responder set up on all your accounts.

For your blog you need to have an auto opt-in email that makes the user check their email to click a link to confirm their subscription. Whew! This does 2 things. It confirms they’re a real person (which is important) and it tells them that you’re not going to fill their inbox with spam.

You can also set up your auto responder to send emails every day or 2 that keeps your list updated. Services like aweber do a great job of this. You can set up several emails that auto-send but you have to provide value in those emails so people won’t ditch your feed. And if you’re providing value people will forward your information to others and voila! You build a bigger list.

One other really important point about that blog. You have to provide your visitors with value. If you don’t they won’t come back and they won’t send anyone your way. That would be sad 🙁 Just like this article, give away your info. It will come back to you in kind and you will build good will along with your list.

Finally, the most important thing to remember among all of your Social Media is that if you post something that you wouldn’t want to read, chances are no one else will want to read it either. Be authentic, be useful, provide value, follow up. By keeping those point in mind, you’ll be building a great list of subscribers and potential customers in no time.

Good luck!

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