consulting guarantees

To Guarantee, or Not To Guarantee

Here’s a consulting question I received as part of the “Ask Michael” series: “Dear Mr. Zipursky Thank you for your kindness. I am a business consultant and have a problem in my job. Some of my customers ask me about some kind of guaranty about the result of my consulting services. How can I assure …

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The Consultant’s Guarantee That Makes You Sick

When I first started writing about the importance of consultants offering guarantees to their clients the market was wide open. Hardly anyone was doing it. Things have certainly changed. These days it seems as if every business and commercial is offering a guarantee. How does that impact you and your business? When there is too …

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