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copywriting

How Do I Attract Their Attention?

A really basic introduction to copywriting. In my previous article, I said that when you identify the problem you solve and who you solve it for, attracting the customer becomes easy. All you need to do is ask them if they have the problem you solve! Let’s say you sell denture adhesive. Your target customer …

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6 Copywriting Checklists for Consultants

Copywriting is probably one of the most powerful tools a consultant can have in their arsenal. Great copy makes your marketing materials effective and helps you sell. As a service to your client, if your copy produces results, your clients will be all over it. To help you write better copy here are 6 checklists …

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