In 1989, Spencer Johnson published a motivational book entitled “Who Moved My Cheese.” The New York bestseller explains the different approaches people take in dealing with change in their work and lives. So why am I telling you all this? Back in 2007, when I first started as a writer for You The Designer, I …
Read MoreHow Do I Attract Their Attention?
A really basic introduction to copywriting. In my previous article, I said that when you identify the problem you solve and who you solve it for, attracting the customer becomes easy. All you need to do is ask them if they have the problem you solve! Let’s say you sell denture adhesive. Your target customer …
Read More