Interview Transcript Draft Mike Zipursky: Hi, everyone! It’s Michael Zipursky here from Consulting Success. On today’s show, I’m excited to have Sylvie Fortin with us. Sylvie’s the owner of Workaholics4Hire.com and is also a partner in Success Doctor – a copywriting and consulting company, as well as Licorice Group which is an online marketing and […]
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Below is the transcript from the interview: Mike Zipursky: Hi, everyone. Welcome to the Consulting Success Interviews. On the line with me today is Donnie Bryant, a marketing consultant and direct response copywriter based in Chicago. Donnie, welcome.
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In 1989, Spencer Johnson published a motivational book entitled “Who Moved My Cheese.” The New York bestseller explains the different approaches people take in dealing with change in their work and lives. So why am I telling you all this? Back in 2007, when I first started as a writer for You The Designer, I […]
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A really basic introduction to copywriting. In my previous article, I said that when you identify the problem you solve and who you solve it for, attracting the customer becomes easy. All you need to do is ask them if they have the problem you solve! Let’s say you sell denture adhesive. Your target customer […]
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Ed Gandia is a freelance copywriter and consultant specializing in the technology industry. Prior to hitting the world of copy, Ed was in enterprise software and industrial sales for over a decade. In addition to writing copy and consulting, Ed is also the co-founder of the International Freelancers Academy. For more information on Ed, check […]
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