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Marketing Consultants

The Best Marketing Tactic for Consultants

  Click here to ReTweet: The Best Marketing Tactic for Consultants The right marketing strategy and approach can literally have your phone ringing off the hook. Your inbox flooded with inquiries from prospective clients hungry to pay you to help them. Consultants face a constant challenge of bringing in new leads to their business. And that’s …

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One-to-One Marketing for Consultants – The Message

Another entry in a series of articles on one-to-one marketing. If you missed the previous entries, here they are: The List The Offer Once you have your list and offer in place, it’s time to think about your message. When introducing yourself to prospective clients, you want to open by describing the problem your audience …

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Marketing Mondays: The Value Bait

Sam told me a story the other day about one of his students that lives right on the waterfront. To catch crab and prawns they go to their dock each day, find some mussels that have attached themselves to the rocks and dock. They don’t eat the mussels…they crush them up, put them into a …

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