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PR Consultant

The Public Relations Press Kit

The PR professional has many tools in his toolbox, but most would agree that one of the most valuable public relations tools is the press kit. Somewhat elaborately designed, the press kit is a compilation of thorough background information on your client along with information and photos relating to the product or service to be …

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Public Relations Communication, You Talkin’ ta Me?

Someone once observed that the shortest word in the English dictionary that contains the letters abcdef is also one of the essential elements of effective communication: feedback. While the function of mainstream advertising is persuasion through one-way communication, public relations communication is only effective when mutual understanding between the sender of the message and the …

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What do PR Consultants Do?

PR Consulting is one of those careers everyone seems to have heard of, but very people know what they actually do. The role of a pr consultant can vary, and can include writing, for example press releases, public speaking, organizing events and more. Public relations consultants handle the public image of a company, whatever that …

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Interpreting a Public Relations Brief

When you start working as a pr consultant, whether as a freelance public relations consultant, or in an employee capacity, for one or for many clients, you will receive a brief from each client, for each project. Being able to identify the various parts of a pr brief can help you identify any potential problems, …

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Become a Public Relations Consultant

What is the first picture that comes to mind when you think of a public relations consultant? Is it the stammering spokesperson releasing a back-pedaling statement after the indiscretions of an elected official become public? Or perhaps it’s the “hired guns” engaged by a politician proclaiming that the newly-introduced tax-raising, job-killing bill will save our …

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