The consultant that specializes in one industry stands out.
The consultant that attempts to cover a lot of ground becomes part of the clutter.
The scariest decision you may face in the world of consulting is how narrow an area to focus your efforts on.
“Common sense” tells us the bigger the area we cover the more opportunities we have and the better off we are.
I’ll tell you that’s a load of rubbish.
The general lawyer gets paid $150-200 an hour. The lawyer that specializes in international tax law gets $600 an hour.
Both are busy. One needs to fill a large lake, the other a small pond to be successful.
One consultant chases a barn full of chickens to find the eggs. The other merely walks each time to the corner of a shed to find those golden eggs.
Which route would you rather take?