Caring for your consulting clients is marketing. You may not know it to be. It may not be in the usual sense. But it is.
The American Marketing Association provides this definition of marketing:
“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
Yeah, I know…it’s a long one.
But read through that a few times and the general gist of what they’re saying is that marketing is about creating, communicating, delivering and providing value to clients and prospects.
Caring for your clients doesn’t mean you’re giving them a big hug at every chance you get.
Caring means they know you care.
You care about them. Their business. Their interests. Their profits.
It means you help and support them at every reasonable chance you have.
Caring is going out of your way for clients and doing something for them that others won’t.
Caring is listening to them rather than talking over them.
Caring is when you tell them something they may not want to hear or may jeopardize your work…but it’s in the best interest of their company.
So what’s marketing got to do with caring? Simple. By caring you separate yourself from the rest of the pack.
Most people don’t ‘really’ care. They pretend they do. They say they do…but watch their actions closely and rare is the time you’ll really find someone that cares.
Be that person. Stand up and become that consultant that cares.
You’ll be the obvious choice for your clients. And they’ll have no hesitation in recommending you to others.
That’s value. That’s marketing.