Do you really want to succeed in consulting? Really? Most people say they want to … yet, it’s pretty clear that what they say and what they do are two different things.
People put together these grand business ideas and spend a great deal of time each day ‘imagining’ their success.
They trick themselves into thinking that because they are “keeping busy” they must be on the right path to success.
There’s a problem and too many consultants and
entrepreneurs are running into it.
Trust me, I know…I have too.
Rather than spend time savoring the taste of success in their minds, people need to put their foot to the pedal and start actually moving towards their destination – not in their minds but in reality.
And, “keeping busy” won’t help you get there. There’s a big difference between being able to say “I did a lot of work today” and “I moved my business forward today” or “I made a sale today.”
There are 2 lessons in this:
1. Focus your efforts
You can spend weeks, months, even years running around in circles building plans, making preparations and ‘getting ready’ … and you won’t be any further ahead than when you got started.
What you need to do is focus. Take a good look at your business. What is your number one goal. In most businesses it’s making sales.
Now decide what actions you need to take to reach your goal. Dedicate 80% of time when you’re not with clients to working directly on carrying out these actions.
All the other stuff you’re doing right now that’s not connected … that goes to the back burner and gets only 20% of your time (we go into lots more detail about this in our Consulting Success System).
2. Work your ass off
Now that you have a clear focus the next thing you need to do is work your ass off. This is where the commitment and dedication comes in.
Not too long ago I spoke with a serial entrepreneur that has 3 extremely profitable businesses doing $50-$60 Million dollars in revenue. When I asked him what allows him to succeed where others haven’t before – he said “I work harder and don’t give up.” Damn!
This guy committed seven years of his life to working non-stop. He’s made it!
I’m not suggesting that you have to spend 7 years climbing the hills to reach the top of your game – rather that you better be prepared to work hard and long to achieve real success.
Of course having the right information, mentorship, strategies, techniques and experience to help guide you helps you reach success faster….
BUT, if you’re not ready to commit to really concentrating and working flat-out it’s worth considering whether you’re in the right line of work. Maybe a 9-5 job as an employee will suit you better?
Why is all of this so critical to success?
Because your competitors, the others in your market that your clients consider as an alternative to you, also have the choice to work harder than you.
And if they’re working on the right stuff, and they do, you’re going to get left in the dust.
Wouldn’t you like it to be the other way around?