I must say this video is pretty funny. The concept of value pricing in here is a goldmine for any consulting panhandler who hasn’t found it until now.
For that reason alone it’s worth 6 minutes of your time. Actually, you can probably zoom past the beginning and last few seconds as the core concept is in the middle.
It’s an odd video. Maybe it’s the icons, the wording, the voice… but the concept is there.
It covers how you can raise your prices. In fact, how you must raise your prices and why. The only thing the author forgot to mention is that not everyone should raise their consulting fees. They should only do this when they can genuinely service their customers in a better way. That they can provide them with more value and deliver better results.