Thinking BIG: How to Grow Your Consulting Practice

How big are you thinking – about your business, about your revenues, about the number of clients that you want to attract?

I see far too often that consultants are thinking too small. They’re looking at an incremental growth. They’re looking at what step, what small steps can I take that would make a difference in my business?

While that is not a flawed way of thinking, it won’t allow you to reach bigger goals faster.

Thinking-Big-For-Consultants

A Clear Revenue Target

Look at what your revenue target is right now. What would you like your consulting income to hit within six months on a monthly basis?

Now, picture that number in your mind and double it. If your goal is to reach $10,000 in monthly income, what would it look like to generate $20,000 in monthly income?

If your goal is to hit $50,000 in monthly income, what would it look like to turn that into $100,000 in monthly income?

With that new number in mind, with that 2x number in mind, figure out what do you need to do to reach that goal? How many clients do you need?

Number of Leads

How many leads do you need? What types of services and products do you need to provide to enable you to reach that level of income?

I see far too often that consultants are thinking too small. They’re looking at an incremental growth. They’re looking at what step, what small steps can I take that would make a difference in my business?

What you’ll find by doing that is that you actually have a clear target that you’re working towards, and even if you don’t hit that target you’ll most likely surpass your initial target.

Hitting Your Target

In many cases, now because you actually have clarity around that new number and you’re working towards that new number – you’re taking actions, you’re reaching out to the right number of clients, you’re following up on leads, you’re working to offer new services that will allow you to hit that new level – what happens? Often, you’ll actually get very close to hitting that new level, if not actually attain it.

If you’re thinking about growth in your business, if you have a growth-focused consulting practice, it’s really important that you start thinking bigger.

When I say ‘think bigger’ I’m not only talking about revenue growth.

Certainly, increasing your assets, your net worth, making more money not just for the sake of having more money but so that you can spend more time with your loved ones, so you can create greater freedom in your life, so that you can take care of the people around you.

That is something that you’re able to do as your business becomes more and more valuable, as you make more and more money. Thinking bigger doesn’t only have to do and it’s not only connected to making more money.

It’s also what types of clients do you want to land? Do you want to be working with smaller consulting clients or would you prefer to go after significantly larger ones?

Your Next Step

Oftentimes, consultants when they’re working especially in a solo type of business where it’s just you – there’s no one else around, you don’t have employees or staff or team members – oftentimes you just look at, “Okay, what is that next step?

Where do I need to go from where I am right now? What do I need to do to go from where I am at this exact moment to that next place?”

We think in terms of small steps, and while there’s nothing wrong with that, why not think bigger? Why not at least allow yourself the opportunity to create a plan and to entertain, to see what it would actually look like for you to go from where you are?

If you can’t see those numbers, you won’t actually be able to reach those goals. Once you have those numbers set then the next thing that you want to do is to figure out what steps do you need to actually take to make that a reality.

Instead of just going to that next step, what would it look like to leap frog and to go to that ultimate step, to really where you want to get to?

You may be thinking, you may not necessarily have the confidence to get there right now. If you can’t see the target there’s no way that you can actually reach it.

Clear Goals

The first step here is to actually create a clear goal:

  • What is that number that you’re working towards?
  • What is that number of leads?
  • What is that number of clients?
  • What is that number of income that you’re working towards?

If you can’t see those numbers, you won’t actually be able to reach those goals. Once you have those numbers set then the next thing that you want to do is to figure out what steps do you need to actually take to make that a reality.

Just thinking, “Well, I want to achieve $10,000 in monthly income or $100,000 in monthly income,” isn’t going to allow you to get there. It’s nice to have that number but you then need to figure out what needs to actually happen to enable you to make that a reality.

Action Leads to Growth

The next step is to start taking the actions to get there.

Just sitting back and planning and planning and thinking and thinking never replaces taking action.

You want to start taking action to move your business forward so you can make those plans a reality. If you do that, I assure you that you will be able to make significantly more progress and faster than you ever have before.

It starts by thinking bigger and then by connecting the dots to figure out what steps you should take to actually make that idea a reality, to take that plan from the paper to the actual pavement, to put it into place. If you do that, you’ll see much greater success.

If you’d like help to increase your income and consulting revenue take a look at our marketing for consultants coaching program. You’ll learn step-by-step how to consistently attract your ideal clients and earn higher fees.

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  • Thanks for the reminders Michael. It’s easy to lose track of the disciplines necessary. It’s basic stuff, but I’m surprised how easy it is to neglect them. You can’t score a home run if you don’t touch each of the bases.

    • Glad it’s helpful Jim. Found your comment late, appreciate it and you for sharing.