Multiply and protect your income streams by expanding your skills, expertise, and presence in the consulting world. Description: Dorie Clark has transformed herself from a grad school reject to an expert in her field. She is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review. The New York Times described [CONTINUE READING]
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Transcript Let's talk about ideal clients for a moment and the importance of honing in and being clear as to who your ideal client is. You want to set up a very clear and specific set of criteria. The most effective marketing is marketing that polarizes. You don't want to and shouldn't want to try [CONTINUE READING]