Our collection of our best business podcasts over the past 2 years

Best Business Podcasts from Consulting Success

To productize consulting services and build a sellable company, the ultimate challenge is to try to find something that you offer which is truly unique to what you do. It’s very likely that if you canvas your customers, there is one or two things that you do better than anybody else. The raw material is going to be customer insight. Bestselling author and founder of five companies John Warrillow says they spend a lot of …

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Recent buyer research proves that buyers respond much more to people who engage with them as leaders versus stereotypical sellers. Sales and leadership expert Deb Calvert thinks people should abandon those old stereotypical ways of selling that make them feel icky or pushy because that’s not selling; that’s manipulating and forcing. Manipulation not helpful to guide people to the place they want to go. Deb says effective selling is all about understanding the buyers’ needs …

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If you’re going to be successful in business, you have to be a salesperson. King of Sales Jeffrey Gitomer gives an account of his journey from selling Encyclopedia Britannica to consulting to writing and to creating a sales training empire. Jeffrey says consulting is a very easy way to begin to make money, but a very difficult way to continue to make money. He decided to stop and dabbled into writing because it’s been said …

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Maybe it’s time to reconsider your marketing approach, particularly in your path to becoming a 7-figure consultant. While some people invest a lot of time into creating content or figuring out how to do advertising or speaking or going to a lot of trade shows, Barc Holmes of Coral Mountain Consulting has found an approach that works well for him. He is a master of not only building and nurturing, but strengthening relationships. Using his …

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The people that I see that struggle the most are those that say to themselves, “I want to see greater success. I want to see a greater result in my life and my business,” but yet, they’re not prepared to change anything that they’re currently doing. They’re just trying to do more of the same stuff. If the same stuff isn’t getting you to where you want to go, then doing more of it is not going …

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Growing portfolio companies must focus on their sales, messaging, and go-to-market. Craig Wortmann of Sales Engine consulting reveals how to sell consulting services and the key to sell more: networking. People may roll their eyes, but it’s true! Networking is all about prepping beforehand, being crisp, articulate, compelling, and magnetic in the moment, with unbelievable follow-through. Try studying the follow-up that companies have from trade shows and events. When we’re selling, it’s not about knowledge. It’s about …

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Whether you’re an executive, a VP, a director, or whatever your level is within an organization, in most cases, it’s not about you. Everything that you do is about the company. Even though much of the success the company is seeing is directly connected to you, you somehow feel uncomfortable talking about your accomplishments and contribution. When you leave the corporate world and decide to become a consultant, if you carry the same mindset that …

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A lot of times, what we see for new product companies are you’ve got a couple of founders where one knows the product well because that started the idea, and then one knows how to market and sell the product. Once you have those two things together, the next piece is the ecommerce operations piece. Many times as companies grow quickly, the sales and marketing of those products quickly outpaces the operations. That’s typically where …

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